Coming for Your Lock Screen
Your Phone’s Lock Screen
Is the hottest new real estate in tech. Apple made the iPhone’s lock screen a centerpiece of iOS 16.
iOS 16 Lockscreen
Are becoming another surface on which companies can put information, apps, and even ads.
A Lock Screen Content Company
(Which apparently is a thing!) is already in talks with US carriers and plans to launch on some Android phones in the US
The Competition for Your Eyeballs
And attention has already come out of apps and onto your home screen, through widgets and notifications
Apple Has Echoed This Idea
Talking about how it sees a more feature-rich lock screen as a way to help you use your phone less
Apple’s Software Chief Referred
To the lock screen as “the face of your phone,” and said that features like Live Activities could make it easier to get quick information.